(The thought being, if the standard four to five blades give way to razor burn, wouldn’t just one be gentler?) To further cut down on irritation, Oui Shave adds skincare to the mix: Every razor is sold with a luxe shave oil, infused with neroli, or a whipped shave cream, a blend of blood orange and jasmine. The solution she landed on is an updated version of an old-school men’s safety razor, or “a single blade, exposed on two sides, housed in a metal razor, which is cleverly designed to expose the skin to only a sliver of the blade,” Young told Forbes. “The razor cartridge has rounded edges for when you shave tight areas, and our handle is lightweight and grippy for easy handling when wet.”ĭoes your skin ever get red, irritated, or bumpy post-shaving? The answer to that question, for most women, is a resounding yes - which is why Oui Shave founder Karen Young (who's a Black business owner!) set out to find a better way. Each delivery brings four razor heads featuring “five sharp blades encased in charcoal shave soap, so that they easily float over your skin,” as Gooley says. It lets you choose how often you typically shave and tailors your delivery schedule from there. If you do shave, though, Billie’s subscription service is worth a look. If you’re wondering how a razor brand happens to empower women who choose not to shave, look no further than Billie’s line of body care products, including the (divine) Sudsy Body Wash. “Our razors are made specifically for the way women shave in the shower, we price our products fairly and in line with equivalent men's products, we donate 1 percent of sales to women's causes around the world, and we celebrate all women, not just women who shave.” “Every aspect of our company is created with women in mind,” Gooley say. I love everything about the brand: the blades, the shave lotion, the magnetic razor holder, the fact that its ads feature women with armpit hair and leg hair and pubic hair. Billieįull disclosure: I’ve subscribed to Billie for about six months, and I can’t get enough. “We really pride ourselves on having created a space that feels inclusive.”Īhead, the five female-owned hair removal brands - and their revolutionary products - that belong on your radar, no matter what your personal body hair preferences. “Everyone has a routine around their hair, whether that’s waxing, shaving, lasering, or letting it all grow,” Lillian Tung, the co-founder of Fur, tells TZR. And perhaps therein lies the secret to the category’s recent success. “If you choose to shave, we make an excellent and affordable razor.” The company belongs to a small but mighty group of women-led “body hair care” startups that have cropped up in the past few years including Oui Shave (which makes single-blade razors redesigned for female curves), Flamingo (born out of men’s subscription service Harry’s), DERMAFLASH (tackling female facial hair with at-home dermaplaning), and Fur (known for its cult-favorite pubic hair oil and Ingrown Eliminator pads).Įach brings a unique product to the space, from Billie’s charcoal soap-encased blades to Flamingo’s at-home waxing strips, but one common thread ties them all together: the belief that hair removal is an option, not the option. “Billie has always maintained that shaving is a choice, not an expectation, and no one should tell you what to do with your body - particularly not a razor brand,” Georgina Gooley, the co-founder of Billie, the first women’s razor brand to show body hair in its advertising, tells The Zoe Report. This is the end of shaving.” While Kardashian’s admission didn’t put an end to the industry by a long shot, it's an example of how the dialogue about female body hair has opened up - which made room for these female-owned hair removal brands to take over. Kourtney Kardashian had just revealed her pubic hair was - quote - “hanging out like it’s the '80s” on an episode of Keeping Up With The Kardashians and I (joyfully) thought, “This. If you asked me about hair removal in April 2015, I would’ve said it was out.
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